Office Information
The University of Cincinnati, established in 1819, has become one of the nation's leading public, research institutions. Today the University has 15 colleges, over 53,000 students, and approximately 10,000 faculty/staff. Over the years, the University's name and logos have represented the passion of UC's alumni, students, faculty, and fans.
The University owns all trademarks, service marks, trade names, logos, seals, symbols, mascots, and slogans associated with or referring to the University of Cincinnati.
The Office of Trademark Licensing and Brand Engagement protects and controls the use of our marks on merchandise and licensed goods, and oversees the quality and appropriateness of products, promotions, and sponsorships for which the marks are used.
All uses of UC’s name and trademarks on products require prior approval from the Office of Trademark Licensing and Brand Engagement, even if the proposed uses do not involve the sale of a product. Royalty income from the sale of licensed merchandise is used to support scholarships and the student experience in alignment with the University’s mission.
All products bearing UC’s trademarks must be produced from companies licensed by the University of Cincinnati through our agent, the Collegiate Licensing Company (CLC). All uses of UC trademarks on products will incorporate the appropriate trademark designation symbols (i.e., ® or TM).
Corporate Responsibility
The University of Cincinnati is committed to conducting its business affairs in a socially responsible and ethical manner, whice are consistent with its educational, research, and service missions. As part of that commitment, the University expects its licensees to recognize their responsibility to respect workers rights, and provide fair wages and safe working conditions for their employees producing products or services they manufacture, sell, or distribute.
To ensure these goals are met, the university has adopted a Code of Conduct as part of its licensing agreements through CLC. The Code articulates the principles and standards licensees are required to maintain, and that the licensees are responsible for ensuring the Code is followed by their contractors, subcontractors, and primary suppliers.