Lindner Alumni Spotlight - Bryan McRae '16

Aside from being involved on campus through club tennis or my fraternity, Alpha Tau Omega (ATO), the time I spent taking Professor Dianne Hardin’s classes (and taking any chance I could to stop by during her office hours) was the most impactful to my life now and career progression. My career is data-focused, working with analytics for a global advertising group. Professor Hardin really opened up my mind about how experiences/design/psychology/art and so much more (everything outside of my realm of expertise) can make an impact on the simplest aspects of life, and everything should be taken into consideration. She taught us that sometimes thinking inside of the box (taking a different approach to the issue) can be the answer you are looking for. I would credit my success so far to the learnings gained from Dianne. 

Collaboration breeds innovation! You can be the hardest worker at your firm or the smartest in your class, but without collaborating with others, your success will be limited.

Throughout my time at Lindner, I learned how to rely on teammates. I can recall many group projects I didn’t want to be a part of because I didn’t want to rely on others. However, without the experiences of group projects, I would not have learned that collaboration breeds innovation and you can’t do it all on your own.

In my profession, I am trying to improve how clients view analytics within advertising, instead of treating analytics like an afterthought.

When one thinks of advertising, it may be what the creative looks like. I try to change perceptions through insightful analysis and forecasting so clients see how every dollar they spend on advertising has an impact.

When the going gets tough, push through. I promise you, it is worth it. New York City is tough but there is nowhere else that pushes you to be your best while keeping you grounded. Whoopi Goldberg said it best:

“New York love isn’t brotherly, its obsessive. Ecstatic. An electric current that made you grab your bags and uproot your life. New York is where you feel invincible. It’s where you feel invisible. The thing that understands you at your worst. But pushes you towards your best. I love New York. I love New York because New York loves me.”

As mentioned before, collaboration breeds innovation. Without a community that fosters that, you and others around you will not succeed. I give back to my community through donations (time and monetary) and supporting others that are trying to make their voice heard. New York City saw countless peaceful protests over this past year. Participating in these marches, supporting the community and speaking with fellow supporters was truly an honor.

Featured images: Bryan McRae '16/Provided.