WCPO: UC football’s success could increase enrollment
UC marketing professor ties Bearcats’ surging social media popularity to enrollment
The undefeated University of Cincinnati football team recently reached its highest-ever ranking (No. 2) in program history, and a professor in the Carl H. Lindner College of Business thinks the team’s growing influence on social media could attract future students.
Assistant Marketing Professor Roseann Hassey, PhD, told WCPO she has discussed the football’s team creative TikTok account with her students, and she thinks the social media platform could lead to a jump in enrollment.
“I’ve actually heard that from people in the community that their children are really interested in UC when they might have been considering going to another Ohio state school,” Hassey said.
UC Athletic Director John Cunningham told WCPO the university has the country’s fastest-growing Instagram account among collegiate sports programs.
Read the entire article on WCPO.com.
Impact Lives Here
The University of Cincinnati is leading public urban universities into a new era of innovation and impact. Our faculty, staff and students are saving lives, changing outcomes and bending the future in our city's direction. Next Lives Here.
Related Stories
University of Cincinnati celebrates International Education Week
November 18, 2024
International Education Week, November 18-22, showcases study abroad around the globe. The annual event is sponsored in the United States by the U.S. Department of State and the U.S. Department of Education. At the University of Cincinnati, a slate of student events will celebrate UC’s 4,616 international students, who make up 8.7% of this fall’s record enrollment.
Nippert Stadium: The 2000s
November 15, 2024
Following a rocky decade that saw Cincinnati save Nippert Stadium from near extinction, the Bearcats hit the 2000s with a 5-17 record in the previous two seasons but with plenty of momentum in the program, thanks to a renewed commitment to Nippert and solid footing from the move to Conference USA.
Rising childcare prices could harm the economy
November 14, 2024
Childcare costs have spiked in recent years, forcing parents to make tough decisions that could negatively affect the economy, Fox19 reported. David Brasington, PhD, the James C. and Caroline Kautz Chair in Political Economy and economics professor in the University of Cincinnati's Carl H. Lindner College of Business, has experienced this firsthand.