WCPO: UC football’s success could increase enrollment
UC marketing professor ties Bearcats’ surging social media popularity to enrollment
The undefeated University of Cincinnati football team recently reached its highest-ever ranking (No. 2) in program history, and a professor in the Carl H. Lindner College of Business thinks the team’s growing influence on social media could attract future students.
Assistant Marketing Professor Roseann Hassey, PhD, told WCPO she has discussed the football’s team creative TikTok account with her students, and she thinks the social media platform could lead to a jump in enrollment.
“I’ve actually heard that from people in the community that their children are really interested in UC when they might have been considering going to another Ohio state school,” Hassey said.
UC Athletic Director John Cunningham told WCPO the university has the country’s fastest-growing Instagram account among collegiate sports programs.
Read the entire article on WCPO.com.
Impact Lives Here
The University of Cincinnati is leading public urban universities into a new era of innovation and impact. Our faculty, staff and students are saving lives, changing outcomes and bending the future in our city's direction. Next Lives Here.
Related Stories
Fishers, Indiana grad part of inaugural UC adaptive athletics...
January 22, 2025
University of Cincinnati adaptive athletics student athlete Seth Miller and program director Jacob Counts spoke with Indianapolis news station WTHR about the launch of the new program.
Cincy Bearcat crowned national champion for third time
January 21, 2025
The Cincy Bearcat was crowned the National Champion this past weekend at the 2025 College Cheerleading and Dance National Championship at ESPN's Wide World of Sports Complex.
Lindner Business Fellows learn value of networking, personal...
January 15, 2025
Students from the Carl H. Lindner College of Business’ Business Fellows program traveled to Atlanta during the break between fall and spring semesters to connect with alumni, network with top companies and see all that the city has to offer.