Bengals' playoff game an economic boon for Cincinnati
Economic impact worth millions for region, professor tells Cincinnati Business Courier
The Cincinnati Bengals' home playoff game on Saturday will bring additional revenue and publicity to the Cincinnati region, the Cincinnati Business Courier reported.
The economic impact of the postseason game for the region could be approximately $7.5 million, said David Brasington, a professor and the James C. and Caroline Kautz Chair in Political Economy at the University of Cincinnati Carl H. Lindner College of Business. Based on studies he's seen, he estimated that's about four times more than a typical regular-season game.
“It’s not as big as getting an Amazon headquarters, but it will be an economic shot in the arm,” Brasington said.
The game will be on national television and will be the only NFL game played at that time, which will create great publicity for Cincinnati, Brasington said.
“It gets us on the radar for a lot of people,” Brasington said. “You can’t buy this kind of publicity. It’s hard to measure empirically. But if you’re doing business, it gets a Cincinnati company on the radar screen. Or if someone is looking to build a facility somewhere, it gets the Cincinnati name out there. And people might consider Cincinnati an attractive place to live. This might help their perception of the city.”
Read more in the Cincinnati Business Courier.
Featured image: A Cincinnati Bearcats football game is played at Paul Brown Stadium, home of the Cincinnati Bengals. Photo by Jay Yocis/University of Cincinnati.
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