April 8, 2021
“Try it, you’ll like it!” For University of Cincinnati Marketing Professor Jane Sojka, PhD, MBA, those five words are her mantra to help women business students recognize sales as a potential career pathway.
December 15, 2021
Students in the digital marketing tools (MKTG 4027) course at the University of Cincinnati’s Carl H. Lindner College of Business created digital marketing campaigns tailored for local small businesses for their end-of-semester project. The students presented their work in written form as well as a 10-minute presentation, with their findings presented for the benefit of the business and the rest of the class.
March 27, 2023
Elliott Manzon, PhD, is a fan of failure, so to speak, using his extensive collection of failed products to teach students new product development and challenge their existing perceptions. Undergraduate and graduate students taking MKTG 4021 or MKTG 7020 (New Product Development) are exposed to Manzon’s unique perspective as they experience the entire new product journey from brainstorming through prototyping.
July 1, 2022
Annette Echikunwoke, MS ’19, recently finished third in the hammer throw at the 2022 USA Track & Field Outdoor Championships, qualifying her for this month’s World Championships in Eugene, Oregon.
December 19, 2022
First-year University of Cincinnati student Bitanya Derese has continued to raise money for children living in poverty in her native Ethiopia, Spectrum News reported.
February 9, 2023
Since its founding in 1999, the American Sign Museum has attracted tourists from far outside the walls of its home in the Cincinnati neighborhood of Camp Washington.
February 12, 2024
Tears of joy. Playful bites of a partner. A baby who’s so cute you just want to pinch him. Those physical displays of what might look like aggression actually signal intense love. And they are perfectly normal, says Oriana Aragon, PhD, a UC social psychologist and assistant professor of marketing who coined the term "cute aggression."
January 19, 2022
Filmed in July 2021, UC’s episode is a crash-course in being a Bearcat, starring a few of the university’s best and brightest students and alumni. Some are lifelong Cincinnatians; others are from across the globe. But they’re all excited to show viewers why they've called UC home: From its beautiful spaces and state-of-the-art facilities to co-op and campus life.
December 19, 2023
Forty-six first-year Business Fellows embarked on a four-day excursion to Seattle with their peers.