January 23, 2024

The limited-edition nature of the Stanley x Starbucks quenchers and a fear of missing out seem to be driving the craze that’s exploding across social media, a University of Cincinnati marketing professor told ABC's “Nightline.” Shoppers have waited for hours in line at Target stores to purchase the 40-ounce tumblers, often documenting their experiences on apps such as TikTok. The cups come in a variety of colors, with pink and red Galentine’s Collection models in particular demand.

January 16, 2024

Limited edition products, such as the Stanley x Starbucks quenchers that have taken social media and Target stores by storm, can play to consumers’ psyche, a University of Cincinnati marketing professor told USA Today. By labeling a product as limited edition or exclusive, companies can increase the item’s perceived value, said Joshua Clarkson, PhD, the Arthur Beerman Professor of Marketing in UC’s Carl H. Lindner College of Business.

April 3, 2024

Apple has been extremely successful in positioning the iPhone as the cool phone, Business Insider reported, and now the Justice Department has filed an antitrust lawsuit that accuses the company of stiffing competition.

March 12, 2024

The latest “it” product that’s captured the public’s attention is a $2.99 tote bag from grocery store chain Trader Joe’s, according to the Washington Post, which turned to a University of Cincinnati professor to explain the phenomenon.

November 9, 2021

Hailey Bell, a native of Anderson Township and the daughter of a Jamaican immigrant, possesses a full grasp of the sacrifices her father made to ensure she had the opportunity to attend college and the resources available to her at the Carl H. Lindner College of Business.

December 19, 2023

While some students start the semester with goals of making the dean’s list, finally walking across the stage at graduation or landing their dream co-op, one group of Carl H. Lindner College of Business students has another vision: securing a coveted slot on the Lindner Varsity Sales Team.

July 1, 2022

Annette Echikunwoke, MS ’19, recently finished third in the hammer throw at the 2022 USA Track & Field Outdoor Championships, qualifying her for this month’s World Championships in Eugene, Oregon.

September 6, 2022

For some people, sad news draws an uncomfortable smile to their face. Oriana Aragon, a social psychologist and assistant professor of marketing in the University of Cincinnati’s Carl H. Lindner College of Business, joined the “Every Little Thing” podcast to explain this phenomenon of feelings not matching expressions, which is called a dimorphous expression of emotion.

March 27, 2023

Elliott Manzon, PhD, is a fan of failure, so to speak, using his extensive collection of failed products to teach students new product development and challenge their existing perceptions. Undergraduate and graduate students taking MKTG 4021 or MKTG 7020 (New Product Development) are exposed to Manzon’s unique perspective as they experience the entire new product journey from brainstorming through prototyping.

January 24, 2023

Professors in the gender minority of university academic departments tend to receive lower scores in their performance evaluations because of gender bias, a study led by a University of Cincinnati professor found.