Five ways to make your social media posts more appealing
Make sure they're colorful, punchy and informative
Social media is not a website; it is a place for short impactful engagement.
Using social networks is a powerful way to advertise your company and highlight how you share the same values with your clients. They're quick, easy and free — plus they can reach thousands of people in seconds. But you must use them well!
"Posts should be engaging and fun with punchy text to make sure they strike a chord with your audience. From colorful images to a catchy headline, you can impress people and get them interested in what you have to say," said Angela Roberts, director of strategic content for the Cincinnati Innovation District, powered by the University of Cincinnati.
"Make sure your social media content contains powerful business-related keywords to enhance search engine outreach. And unless you make a critical mistake, never delete a post; keeping it up for as long as possible allows you to tailor future posts to target a specific groups of customers."
Here are five tips for creating more effective posts that will grab people's attention:
- Use less text, more imagery. Compelling images show more than words can say. Using your own photos over stock photos will enhance your purchase power. Use a variety of impactful images to keep your audience engaged and show your product in action.
- Add creative videos. Video is a powerful tool that’s great for brand awareness. Besides Google, YouTube is the second-largest search engine. Incorporating video into your marketing strategy is now imperative — in fact, 91% of businesses are using videos in their social media marketing tools.
- Cut infographics to fit social media. Depending on the site, trim your imagery to fit properly for the most impact for your target audience. For Instagram, create square infographics. For Pinterest, go with a vertical image. For Facebook, Twitter or LinkedIn, best to go with horizontal dimensions. For all of them, regardless of the dimensions, it should never be cluttered.
- Use emotion to spark inspiration. Start the week with words of wisdom from your company leaders. Producing more motivation from your clients will compel them to take action. Use emojis and custom hashtags creatively. Write brief social posts that seek people’s answers, opinions and feedback. Social media interaction is a powerful tool to engage your audience in seeking more about your company.
- Engage with industry news. Repost the latest in industry news that helps enhance the value and utility of your company. Consistently check up on the latest from not just one but several industry news sources weekly. Sharing relevant industry-focused tech news can help build relationships with prospective clients and lead to future collaboration with competitors.
Other ways to get ahead of the curve is to run a YouTube channel, create live broadcasting and get a multipurpose social media bundle.
“To prevent your competitors from outpacing you, keep posting regularly,” Roberts said. “Social media is a very competitive platform, so make sure you stay active and punctual in creating and posting engaging content consistently.”
Featured image at top: Photo by Noah Buscher/Unsplash
Help for entrepreneurs
Through the 1819 Innovation Hub — UC’s front door to business — the University of Cincinnati connects corporations, small businesses and startup companies to a variety of business development services. Learn how to start, run and grow your business; build prototypes; test new business ideas and more.
Related Stories
Prestigious green and gold accolades highlight UC Earth Day 2021
April 19, 2021
There’s no making light of the ‘Gold’ accolade recently earned by the University of Cincinnati’s Carl H. Lindner College of Business’ new home on campus.
UC’s summer semester offers students short sessions, flexibility
April 12, 2021
Coming into the summertime of 2020, Sumedha Kappagantula was considering ways to make the most her opportunities during what is usually a break from the academic rigor of her traditional school year. As a Biomedical Engineering major in the UC’s College of Engineering and Applied Sciences, Kappagantula is minoring in Chemistry and Biological Sciences, taking classes through the College of Arts and Sciences. She thought summer semester would be a great time to get ahead in her coursework, and move her degree forward.
Arts & Sciences graduate tapped as Mr. Bearcat 2021
June 8, 2021
Chase Morris, a College of Arts and Sciences graduate, is UC's 2021 Mr. Bearcat.
Protect Company Assets by Mitigating Cyber Risks
April 8, 2021
Cyber threats and insurance have become a ubiquitous business issue. Insurance is intended as a vehicle to transfer catastrophic risk to carriers contractually in consideration for premium dollars. There is no coverage area where the risks evolve more rapidly than cyber, and so the insurance must evolve with it.
Tactical Treasury: Fraud prevention is a never-ending task
April 8, 2021
With Nacha rule changes coming in 2021, along with new treasury solutions that are advancing and adapting to a world with more ACH transactions, it’s important to understand how to follow them and mitigate fraud.
Unlocking Your Company’s Value
April 8, 2021
The COVID-19 pandemic has forced businesses to adjust the way they operate. We now meet virtually, find new ways to engage with our employees, and rethink the way we do business. It has been a year of transition as our companies are adapting to a new normal, and it is the perfect time to unlock and discover new value opportunities in your organization.
Protect Yourself With Thoughtful Estate Planning
April 8, 2021
Now is a good time to review personal and family estate planning. Many new opportunities are developing considering the rising optimism with the broader economy, the new administration, and the new Congress. Although the future remains uncertain, there are many things that can be done in the present to protect the interests of your loved ones and yourself.
UC Foundation Board of Trustees elects six new members
May 11, 2021
The University of Cincinnati Foundation Board of Trustees has elected six new trustees to its 52-member board: Paul D. Green, BBA ’90; Lourdes J. Harshe, BBA ’92; Anndréa M. Moore, BBA’10; Arun C. Murthy, BBA ’95; Kirk L. Perry, BBA ’90, HON ‘15; and Christopher J. Van Pelt, BA ’91, MA ’93.
AACSB renews accreditation for Lindner College of Business
May 13, 2021
The University of Cincinnati Carl H. Lindner College of Business is pleased to announced that the Association to Advance Collegiate Schools of Business International (AACSB) has extended the college’s accreditation.
Passing the Baton
August 10, 2021
The past several years have engendered an unprecedented environment for family businesses. When faced with these market pressures, how does a successful family business enterprise respond? What is “success” in a climate like this — and how does succession come into play?