Cell phone on left showing the Facebook page and a laptop keyboard on right.

Why you may need a social media scheduler

Some options to compare

By Melanie Schefft Email Melanie 513-556-5213

3 minute read March 7, 2023

With 4.48 billion people using social media platforms, most marketers feel social media has helped them grow their firms.

Around 90% of marketers rely on social media’s value to give their brand much more visibility. The best social media marketing platforms for business include Facebook, YouTube, Instagram, LinkedIn, Twitter, TikTok, and Snapchat.

Most marketing strategies now include significant time spent on scheduling social media posts using a social media scheduler.

“Key features that top social media managers have that set them apart, making managing your company’s social media presence easy and efficient, are support for multiple social networks, powerful scheduling tools, detailed analytics on how your posts do and cost effectiveness,” said Edward Winkofsky, adjunct professor in UC’s Carl H. Lindner College of Business.

Top social media management tools include

Buffer for straightforward social media scheduling
Hootsuite for all-in-one social media scheduling, monitoring and analytics
MeetEdgar for automating your social media posts
SocialPilot for small teams
Loomly for automating and social media service.

5 critical benefits of social media marketing

Humanize your company: Social media can make your company a more active player in your market. Your profile, postings and interactions with other users contribute to an identity that your viewers can get to know, connect with and trust.
Increase Traffic: Social media is key for driving traffic to your website, where you can convert viewers into customers, thanks to links in your profile and blog post links in your articles and advertising.
Generate leads and customers: Using features like Instagram/Facebook shops, direct messaging, call to action buttons on profiles and appointment booking options, you may generate leads and conversions directly on these platforms.
Increase brand recognition: Social media platforms’ visual aspect helps you develop your visual identity and boost brand awareness across a large audience. And increased brand recognition translates to improved performance in all of your other initiatives.
Build relationships: These platforms allow you to engage with your followers in both direct and indirect ways, allowing you to network, receive feedback, hold discussions and connect directly with individuals.

Featured image at top: Timothy Hales Bennett/courtesy of Unsplash

Help for entrepreneurs

Through the 1819 Innovation Hub — UC’s front door to business — the University of Cincinnati connects corporations, small businesses and startup companies to a variety of business development services. Learn how to start, run and grow your business; build prototypes; test new business ideas and more.

At the epicenter of the UC Entrepreneurial Ecosystem hub is the Small Business Institute (SBI) program, nestled within UC’s Carl H. Lindner College of Business (LCoB). As a founding member of the SBI and the Small Business Institute Directors’ Association, UC helps bridge the gap between aspiring entrepreneurs and businesses eager to boost their success.

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