Improving community outreach and engagement

Cancer Center researchers will present research abstracts on several COE initiatives at the American Association for Cancer Research Annual Meeting 2023, held in Orlando, Florida, April 14-19.

Butsch Kovacic said some scholars had never thought about how the life experiences of populations different than their own may affect their approach to cancer care and health care in general, while others had previously worked with medically underserved communities and had a good foundation to build upon.

“Together they were able to give us insights about how to improve our community outreach efforts for both participants and our invaluable volunteers,” she said. “We look forward to future efforts with new community partners and new scholars and hope to get greater participation from mentors too.”

Plans are already underway for the 2023 Cancer Research Scholars Program, and annual tracking of the scholars will help determine the program’s long-term impact on the cancer workforce.

Typical health fairs have tables full of written educational information for attendees, but Butsch Kovacic, We Engage 4 Health and their research team implemented a different strategy through three-panel graphic style stories with a fourth panel that outlines health challenges and healthy actions related to a given topic.

“People tend to better engage with stories and understand complex information described in them. They are more easily remembered and acted on,” Butsch Kovacic said. “Plus, they are low stakes, meaning you can have a challenging discussion without having to get too personal by talking about the story character’s instead.”

Health fair attendees are invited to read the story aloud together, creating a more engaging and memorable experience as they talk through the story’s problem, action and resolution.

“The goal of this activity is to spur a meaningful discussion and a willingness to commit to healthy actions that relate to prevention and screening,” Butsch Kovacic said. “Some of our tables have hands-on science experiences to help attendees better understand the topic.”

While initially the team was unsure if adults would appreciate the stories, Butsch Kovacic said they found they are useful for all ages. 

“If we asked people who have never read one of our stories with us about their preference, many would not choose learning via this story-based method,” she said. “However, many choose this approach over mostly text and text with graphics after they have had the opportunity to experience learning in this way.”

With a goal to continue to make learning accessible, fun and actionable, Butsch Kovacic said the team plans to continue to use and adapt the materials and create new stories to best serve the communities they are working with.

Even as certain racial/ethnic minority groups get cancer more often, are diagnosed at younger ages and are at risk for earlier death, clinical trials are still lagging behind in including adequate representation from these groups. 

To encourage more equitable participation and fight against cancer disparities, a research team led by Butsch Kovacic and We Engage 4 Health created a graphic-style story called “Research Ready.” The story follows a teen, Vito, considering whether he wants to participate in a clinical research study about lung cancer.

The Research Ready story is used by community research advocates to educate potential research participants on the purpose of cancer research, how they are kept safe while participating and why people from diverse backgrounds are needed to participate.

Butsch Kovacic said the aim of the initiative is for patients considering participating in research to make decisions “based on facts, not fears.” 

“We encourage our participants to ask research study staff questions,” said Butsch Kovacic. “Our accompanying activity supports them in knowing what questions that they want to ask. Many marginalized groups fail to get access to the innovation and high-quality care associated with clinical trials because of fear as a result of historical injustices related to research.”

Initial data from the pilot program showed these discussions have been useful in increasing hesitant patients’ willingness to consider research participation and their perception of research safety.

When working with cancer survivors to develop the program, many said it is better to have survivors serving as the advocates guiding patients through the information. As the program expands, Butsch Kovacic said more survivors will be trained to serve as advocates.

“Their role would be to facilitate the reading of the story, activity and discussion in a non- judgmental way and without pressuring participants to participate,” Butsch Kovacic said. “Instead, this discussion is about discovery and an invitation to consider participation.”

The research team used the same Research Ready story and activity targeting adolescents, who often have a lower perception of risk and are more susceptible to peer pressure from parents and family members when making decisions about research participation. 

“This work is about introducing health science research and clinical research to youth,” Butsch Kovacic said. “We found that their perceptions of safety are critical in their decision making and that youth regardless of racial group similarly benefit from reading the story aloud together and participating in the accompanying decision-making activity. 

The data suggests the Research Ready approach may be a useful tool in promoting future research participation and engaging a variety of adolescent ethnic and racial groups commonly underrepresented in cancer research.

Read about breast cancer and head and neck cancer abstracts Cancer Center researchers are presenting at AACR.

• Undergraduate cancer research scholars’ community field experiences encourage community engagement to curb future disparities in the cancer workforce will be presented April 18 from 1:30-5 p.m. by Butsch Kovacic during the Community-based Research and Biobanking Research poster session.
• Reducing your risk cancer-focused health events to meaningfully engage the medically underserved and diminish future cancer disparities will be presented by Butsch Kovacic April 18 from 9 a.m. to 12:30 p.m. during the Diet, Nutrition, Lifestyle and Environment and Cancer Prevention poster session.
• Community cancer research advocates: Helping underrepresented minority groups become research ready will be presented April 16 at 4:01 p.m. during the Patient and Community Advocate Partners in Cancer Research special session and April 18 from 1:30-5 p.m. during the Community-based Research and Biobanking Research poster session. UC research scientist and cancer survivor Alique Topalian, PhD, will present the research.
• Research Ready graphic-style story to support future research participation among adolescents will be presented April 18 from 1:30-5 p.m. during the Community-based Research and Biobanking Research poster session by Lauren Bates, PhD, postdoctoral fellow.

Featured photo at top of Cancer Research Scholars. Photo/University of Cincinnati Cancer Center.