Cincinnati.com: Big 12 money will impact UC athletic revenue, reach
Joining the Power Five conference means a much bigger piece of the collegiate athletics revenue pie
UC celebrated joining the Big 12 on July 1, a move that will see a dramatic increase in both revenue and media exposure. Cincinnati.com published a story about the news, reporting that by making the College Football Playoff in 2021, UC earned $6 million to be distributed by the AAC to member teams. The ESPN media deal which began in 2020 earned a little less than $7 million per school. That's all about to take a Big 12 leap.
Completed last fall by Commissioner Brett Yormark prior to the agreed-upon negotiating window, the Big 12 added a six-year extension for $2.28 billion which runs through 2030-31. The deal with ESPN and Fox has an annual average of $380 million per year and is projected to pay each school $31.7 million. Translated, UC has quadrupled what they were earning in the AAC, Cincinnati.com reported.
“There’s a lot of momentum with the commissioner Brett Yormark and everything the Big 12’s doing,” UC AD John Cunningham said. “We’re in a great spot.”
The story went on to say football coach Scott Satterfield's crew just had a huge recruiting weekend and top-notch players continue to visit and/or commit. Earlier this summer, UC's 2024 class was rated higher than any of the other Big 12 schools though they hadn't yet played a game at Nippert Stadium in the new league.
“It’s a lot of talk for media people and fans and that type of thing,” Satterfield said. “If you’re not picked high, you’ve got to go out there and prove it. As a coach, you have to prove it anyway. I think we’re putting together a football team that’s going to be very competitive to go out there and compete in the Big 12.”
Read more about new UC football coach Scott Satterfield here.
Tags
Related Stories
How to keep birds from flying into your windows
July 3, 2024
UC College of Arts and Sciences professor Ron Canterbury tells the Indianapolis Star that simple steps can prevent birds from strike windows around your home or business. Yahoo! News shares the story.
WalletHub: 5 best chip and pin credit cards
July 1, 2024
University of Cincinnati director discusses 5 best chip and pin credit cards with WalletHub
WVXU: Supreme Court temporarily blocks key air pollution regulations
July 1, 2024
University of Cincinnati law professor spoke with WVXU about recent Supreme Court decision to temporarily block key air pollution regulations.
Put down that beer; it's not a tanning lotion
July 1, 2024
The University of Cincinnati's Kelly Dobos joined WVXU's Cincinnati Edition to discuss what's fact and what's myth when it comes to sunscreen use, different kinds of sunscreen and a social media recommendation to use beer on your skin to help get a tan.
UC alum visits campus to teach students about footwear design
June 28, 2024
A 2011 graduate of design, UC alum Charley Hudak has seen his career trajectory go from intern to creative director for Tiger Woods' new athletic footwear brand, Sun Day Red. While he may run with the biggest cat in golf, Hudak doesn't forget his Bearcat roots and comes back each summer to teach youth about footwear design at DAAP Camps.
Slate: How the Supreme Court has shaped the US economy
June 28, 2024
University of Cincinnati law professor, Joseph Tomain, wrote a Slate editorial discussion how the Supreme Court has shaped the US economy.
Cincinnati researchers want to know if MRIs can work better
June 28, 2024
WVXU and the Cincinnati Business Courier highlighted a new collaboration between the University of Cincinnati College of Medicine, UC Health GE HealthCare, JobsOhio, REDI Cincinnati and Cincinnati Children’s to create an MRI Research and Development Center of Excellence located on UC’s medical campus.
UC opens Blood Cancer Healing Center
June 28, 2024
Media outlets including WLWT, Local 12, Spectrum News, the Cincinnati Enquirer and Cleveland.com highlighted the opening of the University of Cincinnati Cancer Center's Blood Cancer Healing Center.
UC to celebrate 100th anniversary of Nippert Stadium dedication all season
June 27, 2024
Cincinnati Athletics will commemorate the 100-year anniversary of the dedication of Nippert Stadium during the entire 2024 football season, celebrating the life of stadium namesake Jimmy Nippert as the Bearcats' season-long theme. The celebration will take center stage Nov. 9, 2024 when the Bearcats face former BIG EAST rival West Virginia on Carson Field.
Financial factors to consider when moving
June 27, 2024
Moving can be a stressful and expensive endeavor. When it comes time to move, there are important financial implications to consider, Gary Painter, PhD, the academic director of the University of Cincinnati’s Carl H. Lindner College of Business real estate program and a professor of real estate, told USA Today.