Search Engine Journal: Lindner professor talks shifting job market, ethical practices in AI
As the conversation around AI heats up, Craig Froehle offers key insights to best practices
Carl H. Lindner College of Business Professor of Operations, Business Analytics, and Information Systems Craig Froehle, PhD, recently spoke with Search Engine Journal on all things artificial intelligence (AI) — the risks, the benefits and tips on properly deploying the technology in the workplace.
According to Froehle, for workers, AI’s threat to white collar jobs is relatively low. Current AI technologies are better suited for more rudimentary, repetitive tasks, rather than creative projects or strategic thinking. In this case, workers can use AI to be more efficient in their roles.
He cautions businesses and management teams to be tactical when implementing and introducing these tools to their employees and within their companies.
Craig Froehle, PhD, professor of operations, business analytics, and information systems.
“Organizations committed to their employees will need to invest in employee training and up-skilling, and they’ll need to work harder than ever to help move employees into roles that match their capabilities,” Froehle told Search Engine Journal. “As fast as AI tools are likely to evolve, I can imagine companies who don’t invest that way start to see their employee turnover expenses double, or more, in a very short period.”
Also, on Froehle’s radar: AI ethics. Froehle warns businesses to be mindful of what data they are using to train their AI tools, as it may run up against intellectual property laws. He advises to critically analyze the outputs of generative AI to ensure accuracy and quality. Misinformation also remains a concern.
Despite some misgivings, Froehle views AI as a net positive, creating and augmenting jobs while requiring careful implementation.
Explore further insights from Froehle in his interview with Search Engine Journal.
Froehle and his colleagues also discuss the rapid advancements in AI and its impact on the workplace in the latest installment of the Future of Work series.
Featured image courtesy of Adobe Stock.
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