1920 Results
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USA Today: Why people are going crazy for Stanley x Starbucks quenchers

January 16, 2024

Limited edition products, such as the Stanley x Starbucks quenchers that have taken social media and Target stores by storm, can play to consumers’ psyche, a University of Cincinnati marketing professor told USA Today. By labeling a product as limited edition or exclusive, companies can increase the item’s perceived value, said Joshua Clarkson, PhD, the Arthur Beerman Professor of Marketing in UC’s Carl H. Lindner College of Business.

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Business visionaries SIT for pilot prototype at UC’s 1819 Innovation Hub

January 4, 2024

In a world where chaos often dictates problem-solving, the 1819 Learning Lab at the University of Cincinnati is rewriting the rules. Top innovators from Fifth Third Bank, marketing faculty from UC’s Lindner College of Business and the expertise of Matt Sias from InnovationAcceleration.ai all gathered for a ground-breaking pilot SIT+AI prototype workshop in UC’s 1819 Learning Lab.

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UC engineering students experience tech innovation firsthand

December 20, 2023

In a bold and visionary move, the University of Cincinnati Center for Entrepreneurship recently organized a transformative trip for students from the College of Engineering and Applied Science to the heart of technological innovation: San Francisco. This excursion aimed to bridge the gap between academia and industry by connecting current students with successful alumni who have made their mark in some of the world's largest tech companies.