190 Results
1

Sweepstakes and contests – failure to comply is not worth the gamble

August 5, 2022

Sweepstakes and contests are effective marketing tools that are used by businesses to promote new products, engage customers, and increase sales. Promotions of this nature have become increasingly popular due to the rise of social media. Sweepstakes and contests are often easier to implement, less expensive, and more effective at promoting a business’s products than methods used in a pre-social media age.

2

It’s time to reimagine your employee benefits

August 5, 2022

Reimagining how your employees experience your employee benefits can help you retain and attract employees. Much like how we experience other transactions, the Member Journey of your employees and their families is critical.

3

Charter a new course with ESG framework

August 5, 2022

Every few years, organizations have an opportunity to press pause, reflect, and charter a new course. Strategic planning provides this opportunity. Best practices for strategic planning include assessing where your organization is today, aligning on a vision for the future, establishing key performance indicators to measure your success, and charting milestones to guide your actions.

6

I want to improve my company culture — Where do I start?

December 5, 2022

As a Certified EOS Implementer and CPA, I work with leadership teams in companies of all sizes to improve their business operations, and that begins with a strong company culture. Think of your company culture in the same way you would think of your company’s personality. It’s the underlying current of energy that makes your business a fun, interesting, engaging, or, even occasionally, a not-so-great place to work. Company culture is built from many elements: mission, vision, strategic plan, career development, office culture, and company ethics, to name only a few.

8

Is your personal data protected?

December 13, 2023

From phishing attacks, malware and account hijacking to removable media, denials of service and intellectual property theft, cybersecurity incidents are constantly evolving and the impacts are becoming more severe.