1278 Results
1

Real Estate Center Annual Dinner honors personal connections in joyous return

June 9, 2022

The University of Cincinnati Real Estate Center marked the joyous return of its annual awards dinner on June 1, attracting hundreds of commercial real estate professionals to the Hyatt Regency Cincinnati to celebrate the accomplishments of the center, program, faculty, staff and distinguished students and alumni.

4

USA Today: Why people are going crazy for Stanley x Starbucks quenchers

January 16, 2024

Limited edition products, such as the Stanley x Starbucks quenchers that have taken social media and Target stores by storm, can play to consumers’ psyche, a University of Cincinnati marketing professor told USA Today. By labeling a product as limited edition or exclusive, companies can increase the item’s perceived value, said Joshua Clarkson, PhD, the Arthur Beerman Professor of Marketing in UC’s Carl H. Lindner College of Business.

7

Washington Post: A tote bag is the latest must-have product

March 12, 2024

The latest “it” product that’s captured the public’s attention is a $2.99 tote bag from grocery store chain Trader Joe’s, according to the Washington Post, which turned to a University of Cincinnati professor to explain the phenomenon.

9

Nightline: Exclusivity helps drive the Stanley x Starbucks quencher craze

January 23, 2024

The limited-edition nature of the Stanley x Starbucks quenchers and a fear of missing out seem to be driving the craze that’s exploding across social media, a University of Cincinnati marketing professor told ABC's “Nightline.” Shoppers have waited for hours in line at Target stores to purchase the 40-ounce tumblers, often documenting their experiences on apps such as TikTok. The cups come in a variety of colors, with pink and red Galentine’s Collection models in particular demand.

10

Lindner Business Fellows homecoming event puts growth on full display

October 24, 2023

The Carl H. Lindner College of Business’ Office of Inclusive Excellence hosted current students, alumni and supporters from across the university to celebrate the office’s signature Business Fellows program on Oct. 12. The event also recognized the program’s founders and early champions.