190 Results
2

Reassessing your business' go-forward plan: Why? Who? How?

August 5, 2022

I last wrote an article for the Goering newsletter in February 2020, before the world came to a crashing halt. The article outlined potential New Year’s resolutions for all business owners and leaders as they led their respective organizations into a new year. After all, if these stewards of their businesses weren’t making time for introspection and “white space” to think strategically with the long view in mind, who was? I focused on the key issues of (1) reviewing and updating business succession/exit strategy planning; and (2) thoughtfully evaluating whether one’s current outside advisors could still advise and provide the necessary resources to take the business to the next level of sustainable growth.

3

Sweepstakes and contests – failure to comply is not worth the gamble

August 5, 2022

Sweepstakes and contests are effective marketing tools that are used by businesses to promote new products, engage customers, and increase sales. Promotions of this nature have become increasingly popular due to the rise of social media. Sweepstakes and contests are often easier to implement, less expensive, and more effective at promoting a business’s products than methods used in a pre-social media age.

4

It’s time to reimagine your employee benefits

August 5, 2022

Reimagining how your employees experience your employee benefits can help you retain and attract employees. Much like how we experience other transactions, the Member Journey of your employees and their families is critical.

5

Charter a new course with ESG framework

August 5, 2022

Every few years, organizations have an opportunity to press pause, reflect, and charter a new course. Strategic planning provides this opportunity. Best practices for strategic planning include assessing where your organization is today, aligning on a vision for the future, establishing key performance indicators to measure your success, and charting milestones to guide your actions.

8

I want to improve my company culture — Where do I start?

December 5, 2022

As a Certified EOS Implementer and CPA, I work with leadership teams in companies of all sizes to improve their business operations, and that begins with a strong company culture. Think of your company culture in the same way you would think of your company’s personality. It’s the underlying current of energy that makes your business a fun, interesting, engaging, or, even occasionally, a not-so-great place to work. Company culture is built from many elements: mission, vision, strategic plan, career development, office culture, and company ethics, to name only a few.