3206 Results
1

Nightline: Exclusivity helps drive the Stanley x Starbucks quencher craze

January 23, 2024

The limited-edition nature of the Stanley x Starbucks quenchers and a fear of missing out seem to be driving the craze that’s exploding across social media, a University of Cincinnati marketing professor told ABC's “Nightline.” Shoppers have waited for hours in line at Target stores to purchase the 40-ounce tumblers, often documenting their experiences on apps such as TikTok. The cups come in a variety of colors, with pink and red Galentine’s Collection models in particular demand.

2

USA Today: Why people are going crazy for Stanley x Starbucks quenchers

January 16, 2024

Limited edition products, such as the Stanley x Starbucks quenchers that have taken social media and Target stores by storm, can play to consumers’ psyche, a University of Cincinnati marketing professor told USA Today. By labeling a product as limited edition or exclusive, companies can increase the item’s perceived value, said Joshua Clarkson, PhD, the Arthur Beerman Professor of Marketing in UC’s Carl H. Lindner College of Business.

3

Washington Post: A tote bag is the latest must-have product

March 12, 2024

The latest “it” product that’s captured the public’s attention is a $2.99 tote bag from grocery store chain Trader Joe’s, according to the Washington Post, which turned to a University of Cincinnati professor to explain the phenomenon.

5

UC economics professor says Ukraine conflict could affect U.S. consumers

February 24, 2022

Aside from rising gas prices, the escalating conflict in Ukraine is unlikely to have short-term repercussions for U.S. consumers, but that could change if the supply chain is disrupted, according to Michael Jones, PhD, associate professor of economics at the University of Cincinnati Carl H. Lindner College of Business.

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WLWT: Consumer spending remains strong as prices rise

November 17, 2021

Grocery and gasoline prices have increased, but consumers' spending has remained strong as the holidays approach, Michael Jones, an associate professor of economics at the University of Cincinnati's Carl H. Lindner College of Business, told WLWT.