WLWT: Black Friday rush replaced by online shopping
UC economist says retailers now are offering an entire season of deals
The long lines filled with shoppers looking to score Black Friday deals are a relic of the past, WLWT reported.
Shoppers in the Cincinnati region and beyond are forgoing trips to stores the day after Thanksgiving, or on Thanksgiving itself, as was common in the past and instead shopping online.
Michael Jones, PhD, assistant professor of economics in the University of Cincinnati's Carl H. Lindner College of Business, said the one day of deals has been replaced by an entire season of sales.
“We won't see those same people lining up in front of the store like we did in the 2010s,” Jones said to WLWT. “It's no longer just a day or even just a week. It's now the Black Friday season or a month, and I think that reflects the nervousness that retailers have. They're trying to get out in front and trying to capture that consumer pocketbook early.”
Featured image at top: An online shopper. Photo/rupixen.com via Unsplash
Impact Lives Here
The University of Cincinnati is leading public urban universities into a new era of innovation and impact. Our faculty, staff and students are saving lives, changing outcomes and bending the future in our city's direction. Next Lives Here.
Related Stories
WCPO: UC economist says wages can’t keep up with inflation
March 22, 2022
Multiple disruptions to the U.S. economy are posing problems for consumers, according to Michael Jones, PhD, associate professor of economics at the University of Cincinnati Carl H. Lindner College of Business.
The benefits and downsides for 'forever renters'
May 29, 2024
A growing number of people expect to rent their entire lives instead of buying a home, which presents potential benefits and downsides for these “forever renters,” University of Cincinnati professors told Business Insider.
Spectrum News 1: Inflation reaches 40-year high
April 13, 2022
A number of factors have caused inflation to reach a 40-year high, but it won’t be a permanent problem, University of Cincinnati economics professor Asawari Deshmukh told Spectrum News 1.