April 13, 2023
The Carl H. Lindner College of Business touted its award-winning faculty and staff from the 2022-23 academic year in a reception April 12 at Lindner Hall.
February 21, 2023
Almost 5 million workers quit their 9 to 5s during the pandemic and moved into the freelance industry. According to recent statistics, the global freelance market has an approximate value of $1.5 trillion, which means there is a market for you as a freelancer, regardless of your industry. Discover innovative ways to build freelance success.
February 21, 2023
A good idea is just that — an idea. But if it’s a great idea it will make money, solve problems, have viable markets and offer goods at prices consumers are willing to pay. So, if your new service or product fulfills a need or fills a void, check out how willing people will be to pay for your idea. Start by conducting market research.
March 30, 2023
Having a team is a must to run any business successfully. This is especially true when it comes to getting a new venture off the ground. In a recent CB Insights report on why startups fail, not having the right team is near the top of the list. Startups need to build a team that is vision and mission supportive from adding external freelance talent or contractors, to advisory board members, to bringing partners and talent on board.
March 30, 2023
The University of Cincinnati’s Venture Lab is a mentor-based entrepreneurial support ecosystem designed to provide guidance, support and structure to help early-stage startups move from idea to prototype stage. The goal of a pre-accelerator is to provide intensive guidance, mentorship and resources for budding entrepreneurs so they can establish a strong foundation for growth and attract customers and investors.
April 10, 2023
Building a brand is a challenging task with or without a big advertising budget. It is possible, however, if you are focused, thoughtful and organized in your approach. To facilitate building a brand, it is essential to link your product/service with the value proposition you offer. To jump-start the brand-building process, read the following five tips.
April 19, 2023
If you earned income as a new startup, young business or as a freelancer, you may need to pay estimated quarterly taxes — taxes paid to the IRS throughout the year on earnings that are not subject to federal tax withholding. This includes self-employment or freelance earnings, or non-wage income you earned on the side such as dividends, realized capital gains or prizes. Check out ways to stay on top of quarterly taxes.
March 6, 2023
Social media is not a website; it is a place for short impactful engagement. Using social networks is a powerful way to advertise your company and highlight how you share the same values with your clients. They're quick, easy and free — plus they can reach thousands of people in seconds. But you must use them well!
December 21, 2022
Entrepreneurship education helps undergraduates cultivate an innovative mindset while learning practical skills for business success. Including students in the broader entrepreneurial-university ecosystem can foster mutually beneficial relationships among students and the local business community. That’s the conclusion drawn by University of Cincinnati authors of a chapter in a new book on entrepreneurship.
A profit margin measures the percentage by which revenues exceed the costs of doing business. A profit margin analysis takes that a step further, analyzing the profitability of your business over time. You can easily calculate your company’s profit margin by finding your net income (gross income minus expenses), dividing that net income by your revenue, then multiplying the result by 100 to get a percentage.