3174 Results
1

UC Faculty Awards 2021: Jane Sojka

April 8, 2021

“Try it, you’ll like it!” For University of Cincinnati Marketing Professor Jane Sojka, PhD, MBA, those five words are her mantra to help women business students recognize sales as a potential career pathway.

2

Students prepare digital marketing strategies for local small businesses

December 15, 2021

Students in the digital marketing tools (MKTG 4027) course at the University of Cincinnati’s Carl H. Lindner College of Business created digital marketing campaigns tailored for local small businesses for their end-of-semester project. The students presented their work in written form as well as a 10-minute presentation, with their findings presented for the benefit of the business and the rest of the class.

3

Failure motivates Lindner’s future business problem solvers

March 27, 2023

Elliott Manzon, PhD, is a fan of failure, so to speak, using his extensive collection of failed products to teach students new product development and challenge their existing perceptions. Undergraduate and graduate students taking MKTG 4021 or MKTG 7020 (New Product Development) are exposed to Manzon’s unique perspective as they experience the entire new product journey from brainstorming through prototyping.