March 7, 2023
With 4.48 billion people using social media platforms, most marketers feel social media has helped them grow their firms. Around 90 % of marketers rely on social media’s value to give their brand much more visibility. The best social media marketing platforms for business include Facebook, YouTube, Instagram, LinkedIn, Twitter, TikTok, and Snapchat.
June 20, 2023
After the rise of remote working, businesses everywhere are continuing to take advantage of digital technology to hold virtual meetings. But is the convenience of tuning in virtually worth the benefit over being there in person? UC's 1819 Innovation Hub business experts weigh in.
August 16, 2023
Held in July, the groundbreaking Creative Entrepreneurialism Lecture Series panel discussion brought together four women who have leveraged their creative education and careers into successful entrepreneurial ventures: Amy Tuttle, executive director at WordPlay Cincy; Sheryl Woodhouse, COO of Woodhouse & Co.; Jessica Hemmer, P&G Baby Care global design manager; and Stevi Carr, founder and CEO of WISe Wellness Guild.
April 10, 2023
Building a brand is a challenging task with or without a big advertising budget. It is possible, however, if you are focused, thoughtful and organized in your approach. To facilitate building a brand, it is essential to link your product/service with the value proposition you offer. To jump-start the brand-building process, read the following five tips.
March 14, 2023
The 2023 Cincinnati Business Achievement Awards (CBAAs) delivered a brand-new event format on March 8 to honor students, faculty, alumni and supporters of the Carl H. Lindner College of Business and the University of Cincinnati.
March 15, 2023
Deciding what to wear soon could be a lot easier thanks to a virtual closet and personal styling app being created by a team led by a University of Cincinnati business student. Camryn Ellis, a third-year senior who plans to graduate in August, is creating an app that provides custom outfit recommendations and the ability to try on clothes virtually. With the app, Sty/e (pronounced style), she was one of the three winners of a pitch competition hosted by Main Street Ventures, called 2023 Launch It: Cincy.
March 30, 2023
The University of Cincinnati’s Venture Lab is a mentor-based entrepreneurial support ecosystem designed to provide guidance, support and structure to help early-stage startups move from idea to prototype stage. The goal of a pre-accelerator is to provide intensive guidance, mentorship and resources for budding entrepreneurs so they can establish a strong foundation for growth and attract customers and investors.
March 30, 2023
Having a team is a must to run any business successfully. This is especially true when it comes to getting a new venture off the ground. In a recent CB Insights report on why startups fail, not having the right team is near the top of the list. Startups need to build a team that is vision and mission supportive from adding external freelance talent or contractors, to advisory board members, to bringing partners and talent on board.
April 20, 2023
A pair of University of Cincinnati and Carl H. Lindner College of Business alumni have been recognized by the University of Cincinnati Alumni Association as part of the 2023 UC Alumni Celebration, which highlights the contributions and overall excellence of UC alumni. Laurence Jones, BBA ’00, has received the Robert E. Dobbs Distinguished Service Award, while Eku Williams, BBA ’00, is Lindner’s Outstanding Alumnus honoree for 2023.
April 4, 2023
The Carl H. Lindner College of Business held its Student Awards reception in Lindner Hall on April 3 to recognize its standout future business problem solvers for the 2022-23 academic year.