January 26, 2023

Located within the 1819 Innovation Hub — the nerve center of the Cincinnati Innovation District — the Venture Lab provides resources and mentoring to help innovators launch scalable startups.

A profit margin measures the percentage by which revenues exceed the costs of doing business. A profit margin analysis takes that a step further, analyzing the profitability of your business over time. You can easily calculate your company’s profit margin by finding your net income (gross income minus expenses), dividing that net income by your revenue, then multiplying the result by 100 to get a percentage.

As a business owner, you may want your website to be easy to find, engaging and effective at converting browsers into customers. Google Analytics can help you. This powerful tool not only tracks the number of visits to your website but also provides key insights into how your website is performing.

February 6, 2023

Geoffrey Pinski joined the University of Cincinnati as a full-time employee in 2007, but that's just one milestone in his journey at UC. The son of a physics professor, Pinski first came to UC in 1987 when his dad was hired. He earned a Bachelor of Science degree in physics with a minor in mathematics in 1992, followed by a Juris Doctor degree in 2006.

The beginning of a new calendar year is a time to look ahead and set new goals. Entrepreneurs can commit to staying on track throughout the coming year by adopting quick habits to take their business to the next level of innovation.

Business plans are the foundation of your business. Good plans will guide you through each stage, from starting and managing to becoming a roadmap for how to structure and grow your enterprise. While there’s no right or wrong way to write a business plan, it is important that your plan meets your needs. Most business plans are either traditional or lean startups. Each has four key elements of both formats.

February 8, 2023

From software that helps detect invasive species to an artificial intelligence learning platform, University of Cincinnati students pitched an array of innovative ideas at the inaugural UC Startup Weekend in January.

February 21, 2023

A good idea is just that — an idea. But if it’s a great idea it will make money, solve problems, have viable markets and offer goods at prices consumers are willing to pay. So, if your new service or product fulfills a need or fills a void, check out how willing people will be to pay for your idea. Start by conducting market research.

February 21, 2023

Almost 5 million workers quit their 9 to 5s during the pandemic and moved into the freelance industry. According to recent statistics, the global freelance market has an approximate value of $1.5 trillion, which means there is a market for you as a freelancer, regardless of your industry. Discover innovative ways to build freelance success.

March 6, 2023

Social media is not a website; it is a place for short impactful engagement. Using social networks is a powerful way to advertise your company and highlight how you share the same values with your clients. They're quick, easy and free — plus they can reach thousands of people in seconds. But you must use them well!