Leader of UC Latino group has traveled far, in distance and life

Business student represents UC Latino Alumni Network

It was a long way from her family’s cherry farm in Prosser, Wash., to the University of Cincinnati campus. Most of her friends would be remaining near home to attend one of Washington’s state universities. But Princesa Olivera Rabinovich was determined to try a new path. She had set her sights on UC’s engineering program and its celebrated cooperative education offerings.  

“Co-op — which proved to be even more unique than I had appreciated — was one of the things that really pulled me in,” Rabinovich says. “I thought, ‘This is really cool; it’s state-of-the-art. No one else really does it the way UC does. I thought I’d try it. The worst that can happen is I come back home and attend one of the Washington schools.'” 

Rabinovich had a chance to visit UC after her high school graduation when she was invited to participate in the Emerging Ethnic Engineers Program. But the opportunity conflicted with the summer cherry harvest, and Rabinovich was needed at home. She did not see UC until the day she got off the plane and moved into her dorm. 

UCLAN Volunteer, Pamela Mallory, and Princesa at UC Homecoming 2022.

UCLAN Volunteer, Pamela Mallory, CAHS ’09, and Princesa at UC Homecoming 2022. Photo/provided

Today, Rabinovich is well known as the first volunteer leader of the UC Latino Alumni Network, an affinity network of the UC Alumni Association dedicated to reaching out to UC’s diverse population of Hispanic and Latino students and alumni. The group will celebrate Hispanic Heritage Month (Sept. 15 through Oct. 15) with a collaborative networking reception with the Office of Ethnic Programs & Services and Latinx en Acción, Hispanic Volunteer Day, presentations for graduating seniors, and an event for parents of Latino students at UC Blue Ash College.  

The motivation for Rabinovich’s long-lasting involvement in Latino cultural affairs took root soon after her arrival on campus. 

“Growing up on the west coast, I was used to the diversity of having at least half the people look like me, or were of the same cultural background,” says Rabinovich, whose parents were born in Mexico. “When I came to UC, Latino students accounted for less than 2% of students on campus.”  

Rabinovich found her cultural niche in UC’s chapter of Alpha Psi Lambda National, Inc., the first and largest co-ed Latino fraternity in the U.S. “I was lucky to find A-Psi, and that’s how I started getting more involved with other Latino organizations on campus,” she says. Specifically, she and fraternity sister Pamela Mallory, CAHS ’09, revived the dormant Latinx en Acción, which celebrates and supports Latino students and the community.   

In the meantime, Rabinovich reassessed her professional future. After starting out as a pre-med biomedical engineering major and working at Cincinnati Children’s Hospital Medical Center, she decided against a career in medicine. Because she still loved working with numbers, she transferred to the Lindner College of Business and changed her major to accounting. It was a perfect fit, and today she is a senior accountant for Nucor Logistics Group, a division of Nucor, the largest steel producer in North America. 

While there, an unexpected new door to UC opened. Todd Barnes, Bus ’04, one of Rabinovich’s colleagues, held a leadership role with the Lindner Alumni Council, and Nucor routinely sponsored a table at the college’s annual Cincinnati Business Achievement Awards. In accepting the volunteer invitation, Rabinovich began to wonder if UC had a network counterpart — a similar, Latino-based group for alumni. 

Reconnecting with her alma mater

Princesa with her sons at the 'Recess in the Stadium' event in 2023.

Princesa with her sons at the 'Recess in the Stadium' event in 2023. Photo/provided

Barnes directed Rabinovich to the UC Alumni Association, which put her in touch with staff member Justin Gibson, Bus ’05. UC did not have a Latino alumni network, he said, but the alumni association was eager to see one developed. “They had hoped to establish a network, and rely on volunteer leaders to help promote engagement,” Rabinovich recalls. “And that sparked the conversation of what do we need to get this started?”  

Thus, UC Latino Alumni Network was formed in 2018 and became an official UC Alumni Association affinity network focusing on the Latino alumni experience in 2019. It hit a speed bump — the COVID-19 pandemic — just as it was gaining momentum.

“Unfortunately, because of the pandemic, we lost a lot of the drive that we had, because we had so many social activities that were going on prior,” Rabinovich says. 

Fast-forward to 2024: With life largely returned to normal, the group has hit its stride as UC is welcoming ever-greater numbers of Latino and Hispanic students to campus, seeing a 14% increase in the incoming 2024 class.

“We’re making progress,” Rabinovich says. “As long as we continue to have students who graduate and are Latino, we will keep encouraging them to join us.” 

I don’t think I’d be the leader I am now if I hadn’t come here and forced myself to find my own community and build my own connections.

Princesa Olivera Rabinovich, Lindner College of Business student

Rabinovich engages with UC in some way every day and says UC students routinely take internship positions in IT and sales within Nucor’s David J. Joseph Division. “Everything I do is based on my desire to give back,” she says. 

Princesa picking cherries in Prosser, Wash

Princesa picking cherries in Prosser, Wash. Photo/provided

Yet, her formative years are never far from her heart and mind. Rabinovich maintains close ties to the family farm, returning to Prosser for a few weeks each year to help with accounting and payroll tasks related to the harvest. The experience also gives her twin boys a chance to bond with their grandparents and witness their family’s agricultural heritage up close. But Cincinnati is now Rabinovich’s permanent home, the place where her nascent leadership skills came alive and where she met her husband through her circle of UC friends.   

“It seems like it was a big decision for me to move across the country, but I’m glad I did,” she says. “It forced me to branch out from what I would normally have done. I don’t think I’d be the leader I am now if I hadn’t come here and forced myself to find my own community and build my own connections.”  

If you are interested in getting involved with the UC Latino Alumni Network, contact Maurice Stewart, A&S '16, Director, Alumni & Donor Experience, Diversity Outreach and Engagement, at maurice.stewart@foundation.uc.edu or 513-556-4312.

Featured image at top: Sunrise over The Commons and TUC. Photo/University of Cincinnati.

Headshot of Maurice Stewart, A&S '16

Maurice Stewart, A&S '16

Director, Alumni Engagement, Inclusive Excellence 

513-556-4312

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