DAAP Alumna Founds DefineMyStyle.com

University of Cincinnati architecture alumna Kristine Sturgeon has plans to grow her e-business,

DefineMyStyle.com

, to 100,000 users, specifically girls who can use the site to learn business skills and collaborate on designs. She's nearly half way there with almost 50,000 members, and she recently won $690,000 in investment from CincyTech, Queen City Angels, Tech Coast Angels in Los Angeles and private investors.

DefineMyStyle.com is currently employing a staff of four in its Mt. Auburn offices.

Sturgeon, a 1996 graduate from UC's College of Design, Architecture, Art, and Planning (DAAP), founded her business in 2007, after seeing an unmet business opportunity to give teens more product power.

  • Read a news story all about DefineMyStyle's success.

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