Respected Marketing Journal Highlights Research of UC Business College Dean

To commemorate its 40th anniversary, the Journal of the Academy of Marketing Science (

JAMS

) reprinted a collection of cutting-edge and innovative research articles that address many broad topics in marketing.

Among the articles included in the anniversary edition is research conducted by Carl H. Lindner College of Business Dean David M. Szymanski.

The article, “Customer satisfaction: A meta-analysis of empirical evidence,” co-authored with David H. Henard, associate professor of marketing at North Carolina State University, is featured as Best-of-the-Best of JAMS articles over its four decades of existence.

JAMS named the Szymanski and Henard article in the top 10 of high-impact articles for the number of citations that fell in its top 10 range of 800 to 4,500, as statistically measured through Google Scholar.

Since 1973, JAMS has published 1,500 articles in 146 issues that have collectively made an impact in the field of marketing and beyond.