ABC NEWS: Why 'Call Me Maybe' Is So Catchy
Earworm expert James Kellaris, the Womack/Gemini professor of signage and visual marketing in the Carl H. Lindner College of Business, is quoted in a June 22, 2012 ABC News article that examines why Carly Rae Jespsen's catchy hit song "Call Me Maybe" has taken the world by storm.
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