BUSINESS COURIER: Macy's Marketers Among Those Searching for Clues to Grab Millennial Dollars
In a June 8, 2012 Business Courier story, Drew Boyd, executive director of UC's master of science in marketing program and an assistant professor of marketing and innovation at the Carl H. Lindner College of Business, says the key to reaching millennials is for corporations to develop the ability to listen to what those consumers are saying on the Web.
Boyd teaches what he calls the listen, join and shape model, and it all starts with the social Web.
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