New Faculty Augment UC Marketing Department

The Lindner College of Business welcomes Theodore “Theo” Noseworthy, Mary Steffel and Joshua Clarkson as new faculty members in the Department of Marketing.

“Greater Cincinnati is the “cradle of brands” and the leader in consumer marketing innovation,” says David M. Szymanski, Lindner College of Business dean.   “Adding these leading-edge faculty researchers further elevates the position of the Lindner College of Business as the intellectual center for knowledge creation and problem solving in the fields of consumer marketing and consumer branding.”

Adding additional faculty to the marketing department at the Lindner College of Business aligns with former Ohio Gov. Ted Strickland’s 2010 creation of a Cincinnati Consumer Marketing Hub. The hub designation draws together UC and Fortune 500 companies to create job opportunities in Ohio’s consumer marketing industry.

 The new faculty, whose strengths lie consumer insights from a psychological perspective, reinforce UC’s internationally known expertise in consumer behavior.

 Noseworthy finished his doctorate studies in spring 2012 at the Ivey School of Business, University of Western Ontario, when he defended his dissertation on how context—or physical appearance of a product—shapes single category beliefs for new hybrid products.

From 2007–2008, Noseworthy was a full-time marketing instructor at the University of Guelph in Ontario, where he earned an MBA from the College of Management and Economics. He received a bachelor's degree in hospitality and tourism management (with minors in marketing and cognitive psychology) from the Ted Rogers School of Management at Ryerson University in Toronto.

He has co-authored six abstracts based on his research interests that include visual processing, new product categorization and product positioning, and context effects.

Noseworthy is a member of several professional affiliations, including the American Marketing Association and the Association for Consumer Research. He has earned numerous awards—most recently from the Social Sciences and Humanities Research Council (SSHRC) Joseph-Armand Bombardier Canada Graduate Scholarship (CGS) Doctoral.

Steffel received a second doctorate degree in marketing from the University of Florida, where she defended her dissertation on “Social Comparison in Decisions for Others.”

She taught as a marketing management instructor in fall 2010 at the University of Florida, where she also completed a postdoctoral fellowship as part of a transitional program in marketing. She also taught as an assistant instructor of marketing and psychology from 2005–2009 at Princeton University, where she received her first doctorate and master’s degrees in psychology. She received a bachelor's degree in psychology from Columbia University, graduating Summa Cum Laude and serving as a teaching assistant in 2004.

In 2008, she was awarded the graduate school and the Association of Princeton Graduate Alumni Teaching Award, an award given to five graduate students each year to recognize dedication to teaching and scholarly excellence.

Her research and teaching interests complement each other and include consumer behavior and judgment, and decision-making.

Clarkson also has two doctorate degrees, one in psychology from Indiana University, and the other expected in marketing from University of Florida. He received his master’s and bachelor’s degrees in psychology from University of North Florida.

He taught as an instructor of marketing management at the University of Florida, as well as psychology courses at University of North Florida and Indiana University, where he also was a teaching assistant.

He is the co-author of 13 research papers and his research interests include attitude maintenance and change, and attitude structure and strength.

He belongs to many professional organizations, including the American Marketing Association and the Association for Consumer Research. He has received numerous awards and honors—most recently the 2011 American Marketing Association Consortium Fellow from the University of Florida.

Karen Machleit, head of the marketing department, says the hiring of three faculty of such outstanding caliber is the “recruiting success story of the year,” she says.

“We are excited about the talent that Drs. Clarkson, Noseworthy and Steffel bring to the department as we build upon our long-standing strength in the consumer psychology field,” Machleit says.