NBC News: We Spend Grubby Bills and Keep the Crisp Ones
When it comes to money, research shows that people tend to hang on to crisp, new bills and unload ones that are crumpled, dirty and torn.
The research of Fabrizio Di Muro, marketing professor at University of Winnipeg, and Theordore Noseworthy, assistant marketing professor in UC's Carl H. Lindner College of Business (and University of Guelph), says people will spend more to get rid of worn out bills and hold on to new currency.
The study, "Money Isn't Everything, but It Helps If It Doesn't Look Used," is published in the
, and featured in a November 14, 2012 article on NBC News.com.
Read the
at NBC News.Com.
Related Stories
Bridging creativity and commerce
July 1, 2024
At the University of Cincinnati’s Carl H. Lindner College of Business, Victoria Mrofchak stands out not just for her academic excellence but for her remarkable blend of creativity and business acumen. A fourth-year marketing major with a minor in management and fine arts, scholarships help Mrofchak shape her future at the intersection of art and commerce.
Financial factors to consider when moving
June 27, 2024
Moving can be a stressful and expensive endeavor. When it comes time to move, there are important financial implications to consider, Gary Painter, PhD, the academic director of the University of Cincinnati’s Carl H. Lindner College of Business real estate program and a professor of real estate, told USA Today.
33rd annual UC Real Estate Center Dinner celebrates vibrant...
June 27, 2024
Nearly 600 real estate professionals, students, alumni and supporters packed Cincinnati Music Hall on June 12 for the University of Cincinnati Real Estate Center’s 33rd annual Real Estate Dinner. Attendees showed out to celebrate Lindner’s real estate students and the night’s top honoree Gregg Fusaro, partner, CIG Communities, recipient of the Distinguished Service Award.