Predicting Presidential Elections
David Curry, marketing professor in the Carl H. Lindner College of Business, co-authored an article about predicting presidential elections that was featured in a national magazine.
The article, Frankenstein for President: Statistics and Operations Research Come Together to Create the Optimal Candidate for the U.S. Presidency was written with James Cochran, associate professor of quantitative analysis at Louisiana Tech University, and featured in the October issue of
.
The article, based on forthcoming research in the Journal of Political Marketing, addresses their use of statistical estimation and mathematical programming to project presidential winners.
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