A Roaring Success: How Acoustics Make Us Spend More Money on Cars
While some cars have gotten quieter, Ford is adding noise to its Focus to give its engine some roar when stepping on the gas.
James Kellaris, the James S. Womack/Gemini Chair of Signange and Visual Marketing in the Carl H. Lindner College of Business, commented on this auditory salesmanship known as sonic branding in a November 2, 2012 article on Small Planet.
Kellaris speaks to the consumer psychology of sonic brandingmusic jingles, certain voices or sounds that we associate with particular brandsand how it plays a role in consumer choice.
Read the
at Smart Planet.
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