Carl H. Lindner College of Business Marketing Professor Wins Consumer Insights Challenge
Mary Steffel, assistant marketing professor in the Carl H. Lindner College of Business, is among six winners of the 2014 Consumer Insights Challenge (CIC) from the
Georgetown Institute for Consumer Research
(GICR) at the McDonough School of Business at Georgetown University.
Steffel and co-authors Elanor Williams, a postdoctoral scholar of marketing at the Rady School of Management at the University of California San Diego, and Robyn LeBoeuf, associate professor of marketing at the University of Florida, were selected as winners for their upcoming research project: Gift-Recipient Discrepancies and Gift Card Non Redemption.
As winners, GICR will assist in putting together and administering a 10-minute survey to 500 participants for data collection sampling from NPD Group and GICR.
Steffels research team bested 33 researchers who entered the KPMK-sponsored challenge. Their research was selected as a winner on the basis of appropriate for sampling frame, timeliness, feasibility and likely impact if successful.
Related Stories
Bridging creativity and commerce
July 1, 2024
At the University of Cincinnati’s Carl H. Lindner College of Business, Victoria Mrofchak stands out not just for her academic excellence but for her remarkable blend of creativity and business acumen. A fourth-year marketing major with a minor in management and fine arts, scholarships help Mrofchak shape her future at the intersection of art and commerce.
Financial factors to consider when moving
June 27, 2024
Moving can be a stressful and expensive endeavor. When it comes time to move, there are important financial implications to consider, Gary Painter, PhD, the academic director of the University of Cincinnati’s Carl H. Lindner College of Business real estate program and a professor of real estate, told USA Today.
33rd annual UC Real Estate Center Dinner celebrates vibrant...
June 27, 2024
Nearly 600 real estate professionals, students, alumni and supporters packed Cincinnati Music Hall on June 12 for the University of Cincinnati Real Estate Center’s 33rd annual Real Estate Dinner. Attendees showed out to celebrate Lindner’s real estate students and the night’s top honoree Gregg Fusaro, partner, CIG Communities, recipient of the Distinguished Service Award.