UC Research Makes Top 10 List of Best Articles on Human Behavior
A published article on the use of eye-tracking in urban planning landed on
iMotions Top 10 list of Best Articles
on Human Behavior Research. iMotions is a leading designer and manufacturer of eye-tracking and biometric research software.
, Eye-tracking Technology, Visual Preference Surveys, and Urban Design: Preliminary Evidence of an Effective Methodology, is published in the Journal of Urbanism: International Research on Placemaking and Urban Sustainability.
The research was co-authored by Michael P. Cook, adjunct associate professor of marketing at the University of Cincinnati Carl H. Lindner College of Business; and Robert B. Noland, Marc D. Weiner, Anton Nelessen and Dong Gao, all professors from the Edward J. Bloustein School of Planning and Public Policy at Rutgers University.
The research explores the use of eye-tracking to define preferences in urban planning. To accomplish the goal, researchers gathered data by unveiling an image and following a persons eye movement, fixation and duration of the fixation to determine desirable design elements (grass versus parking lot) in planning new communities, as they completed a traditional questionnaire.
It seems to be a nice intersection of the application of biometric (eye tracking) marketing research tools with the planning and public policy sphere, Cook says.
Related Stories
Bridging creativity and commerce
July 1, 2024
At the University of Cincinnati’s Carl H. Lindner College of Business, Victoria Mrofchak stands out not just for her academic excellence but for her remarkable blend of creativity and business acumen. A fourth-year marketing major with a minor in management and fine arts, scholarships help Mrofchak shape her future at the intersection of art and commerce.
Financial factors to consider when moving
June 27, 2024
Moving can be a stressful and expensive endeavor. When it comes time to move, there are important financial implications to consider, Gary Painter, PhD, the academic director of the University of Cincinnati’s Carl H. Lindner College of Business real estate program and a professor of real estate, told USA Today.
33rd annual UC Real Estate Center Dinner celebrates vibrant...
June 27, 2024
Nearly 600 real estate professionals, students, alumni and supporters packed Cincinnati Music Hall on June 12 for the University of Cincinnati Real Estate Center’s 33rd annual Real Estate Dinner. Attendees showed out to celebrate Lindner’s real estate students and the night’s top honoree Gregg Fusaro, partner, CIG Communities, recipient of the Distinguished Service Award.