Business Administration Marketing
MS
Why study Business Administration Marketing?
The Master of Science in Marketing (MS-Marketing) program provides students with the tools and real-world experience necessary to pursue a successful career in marketing. The program has been developed to provide students with an innovative and specialized academic curriculum offering both breadth and depth of coverage in Marketing. Students will receive in-depth training in all areas of marketing, including branding, strategy, market research, buyer behavior, product management, and international issues. The program is designed to meet the needs of students who have graduate or undergraduate degrees in both business and non-business areas, and can be completed either full-time or part-time.
Experience-based learning is an integral component of the MS-Marketing program. Real-world field-study experiences will provide students with the opportunity to acquire practical, hands-on knowledge to establish or further their careers in the marketing profession.
Admission Requirements
Application Checklist:
Resume
Ensure your resume clearly lists the dates of any professional (ex: full-time role, internships, co-ops), volunteer, non-profit, or any other leadership experiences. There is no formatting requirement, however, please review your resume for any grammatical mistakes and it should not be longer than 2 pages.
Transcript
You must have a US bachelor's degree from an accredited institution, or for international students the equivalent of a US bachelor's degree, by the time of application. You may submit an unofficial copy of all of your undergraduate and graduate transcripts (and degree documents if applicable) with your application; official transcripts will be required if you're admitted and enroll. If you are an international applicant, you may be required to submit a NACES approved course by course evaluation of your transcript. Please contact the LCB Graduate Programs Office to see if this is a requirement for your program.
Essays
Please complete the following prompt in 500 words or less:
Please upload a Statement of Purpose that answers the following questions. What is your career focus in marketing? What role or job do you aspireto after completing your degree? What is your long term ambition?
Letters of Recommendation
Please select two recommenders who will be able to discuss your professional performance, academic performance, or work style. This can include previous supervisors, faculty members, or mentors. Letters of recommendation must come directly from the listed recommender on your application. IMPORTANT: Your application will not move forward in the review process until we receive both letters of recommendation.
Standardized Tests
The GMAT and GRE are currently optional. If submitting test scores, they must be sent officially from the testing agency.
Application Fee
Applicants are required to compete the $65 ($70 for international applicants) fee payment in order to complete their application.
Earning an MS in Marketing opens the door onto a wide array of career opportunities. This program has helped our alumni find careers at high-profile organizations such as Abercrombie & Fitch, the Cincinnati Reds, Oracle, and Toyota. Many manager and director positions either require or recommend that candidates have a graduate degree.
The information provided is sourced from a third party, Lightcast. Their product, called Career Coach, combines extensive labor market data from Lightcast and the U.S.Bureau of Labor Statistics. It provides insights on industry, occupation, compensation, and projected growth for each profession. Economic and workforce information is available for various geographic regions. Some careers may require additional training or education.The degree of Master of Science in Marketing is granted to those who satisfactorily complete the required course work, carrying a minimum GPA of 3.0 or more. The degree must be completed within five years of acceptance into the program. All students must contract for graduation and be enrolled for at least one credit hour of study during the academic year of graduation.
Students can transfer up to 12 semester hours of graduate credit from an AACSB accredited university. The course must have been taken within the past five years, with a grade of B or better. Courses must be approved by the academic director.
English Proficiency
If your native language is not English, you must demonstrate your proficiency in English. This includes submitting an IELTS, TOEFL, or Duolingo test score. Please click the link below to see the minimum score to be eligible for the program.
Explore unique opportunities, faculty, and resources available in Department of Marketing
Application Deadlines
Application Deadlines
- Apply by the priority deadline for first consideration for funding, an earlier admissions decision, additional time to find housing, and for international students, additional time to secure your visa
-Applications will close when a program reaches capacity, so it's important to apply early
-Your application is not considered complete until we have all the application materials
Summer 2024 - Part-Time start only (no international applicants may apply for a part-time start)
- Priority: February 15, 2024
- Final: April 15, 2024
Fall 2024
- Priority & international deadline: January 31, 2024
- International deadline: April 15, 2024
- Final Domestic deadline: July 31, 2024
Spring 2025
- Priority & International deadline: October 15, 2024
- Final Domestic deadline: December 1, 2024
Next Steps
The program makes every effort to review and respond to applications in a timely manner, typically within two to three weeks of the application being completed. During peak periods, or very early in the admissions cycle, additional review time may be needed.
The Carl H. Lindner College of Business holds AACSB accreditation. AACSB International business accreditation is an achievement earned only by programs of the highest caliber. Institutions that earn accreditation confirm their commitment to quality and continuous improvement through a rigorous and comprehensive peer review. Less than one-third of U.S. business school programs and only 15% of business school programs worldwide meet the rigorous standards of AACSB International accreditation.
Contact Information
1319 Carl H. Lindner Hall
2906 Woodside Drive, PO Box 10211
Cincinnati, OH 45221-0211
(513) 556-7020
graduate@uc.edu
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Program Code: 22MAS-BAM-MS-.BAM-DL