Gradients & Textures

Gradients are subtle color transitions offer depth and dimension to our brand, enhancing visual appeal when used as a deliberate design tool. However, like any powerful tool, moderation is key. Gradients should be used with caution to maintain the elegance of our brand. They should never distort our brand colors or create inaccessible combinations with text. Instead, their role is to complement and enrich, ensuring our visual identity remains distinct and captivating. The only approved gradients are those listed below. 

In the world of graphic design, textures are the brushstrokes of experienced artists. They are delicate yet impactful elements that elevate high-level design pieces. Just as textures on a surface evoke feelings and impressions, these design elements offer subtle nods to the environmental and architectural features of our campus.

Textures are not available for download and are used by the Marketing + Communications Division to create a cohesive look and feel across high-level communication pieces.  

Shapes deconstructed from the monogram become layering elements to express multidimensionality. Using the collection allows for a greater level of expression and helps convey the active and dynamic nature of the university.