Google Analytics

The University of Cincinnati (UC) utilizes Google Analytics as its primary website analytics platform. This powerful tool allows UC to analyze web traffic, track user behavior, and measure the effectiveness of online campaigns. Request access to Google Analytics by submitting a Web Communications ticket with a Gmail address. By providing access to Google Analytics, UC empowers its faculty, staff, and students to make data-driven decisions and continuously improve the university's digital presence.

Google Analytics has recently launched a new version of their analytics platform called GA4. This new version is designed to provide more detailed insights and better tracking across multiple platforms, including mobile apps and websites. As part of this update, users can expect to see changes to the way data is collected and analyzed. UC is currently in the process of transitioning to GA4 and will be working to ensure that all necessary adjustments are made to ensure accurate tracking and reporting.